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"Every once in the while a magazine comes along that enables you to question just how things are. This is the book. Deepak Malhotra allows you to definitely glimpse a world of your personal making minus the limits and barriers that others create. An excellent read."
--Stephen R. Covey, author of The 7 Habits of Successful People and The Leader in Me
"A magnificent story having a powerful message. As someone who has encouraged scores of professionals into breaking over the maze and defining their unique pursuits, I find this to get a gem of the book. A must-read."
--Vinod Khosla, cofounder and former CEO and Chairman, Sun Microsystems, and founder, Khosla Ventures
"Deepak Malhotra tackles our assumptions about business and life with humor, zest, and wisdom on this delightful fable. If you have ever rankled at the looked at being merely another mouse within the maze, that is the book for you."
--Daniel H. Pink, author of Drive and The Latest Mind
"An excellent book with sound lessons on how you can change our circumstance that will create new realities in your personal and professional lives."
--Deepak Chopra, Adjunct Professor, Kellogg School of Management, and coauthor of War with the Worldviews
"A book that will inspire the imagination of mice and managers. A formula for breaking out with the maze and creating new realities in life as well as in business."
--Barry Nalebuff, Milton Steinbach Professor, Yale School of Management; cofounder, Honest Tea; and coauthor of Thinking Strategically, The Art of Strategy, and Why Not?
With more than twenty-five million copies in print, Who Moved My Cheese? is becoming a phenomenon. It does offer some reasonable advice about adapting to change. It’s certainly correct that some of the events shaping us are beyond our control, and instead of struggling against them we should adapt and move on. But for all its good intentions, it ultimately advises us to unquestioningly accept our circumstances without exploring any possible alternatives—like mice in a very maze mindlessly chasing after cheese.I Moved Your Cheese takes an alternative point of view and offers an alternate approach. Harvard Business School professor and bestselling author Deepak Malhotra tells an inspiring story about a brand new generation of mice who commence to challenge assumptions and get important questions. Rather than just accepting their situation and dutifully chasing the cheese, Max, Zed, and Big begin looking deeper, examining and reassessing what they’ve been told are their limitations, and hang up over to chart a brand new course.Innovation, entrepreneurship, creativity, problem solving, and business growth— too as personal growth—depend on the capability to challenge accepted notions, reshape the environment, and play by a different pair of rules: our own. We are not powerless to change our circumstances. We can control our destiny. By ana- lyzing our assumptions regarding the limitations we seem to face, we can, like Max, Zed, and Big, discover the way to overcome them. However we must see the ways we unknowingly hold ourselves back. As Zed explains to Max, “The problem isn't that the mouse is within the maze but how the maze is inside mouse.”

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